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Extraordinary Marketing

Our commitment to you is simple: we deliver marketing and service of exemplary quality, regardless of your home’s price range.

In today’s market, local, national and international exposure is now paramount: it is what attracts the most qualified buyers, and the highest price for your home.

At Sotheby’s International Realty, our claim of global exposure is supported by substance. We market homes in every neighbourhood and price range to over 6.9 million annual unique visitors on sothebysrealty.com, 2.7 million unique visitors on sothebysrealty.ca, as well as through wallstreetjournal.comnewyorktimes.comhongkongtatler.comft.comjamesedition.comluxuryestate.commansionglobal.comdwell.com, plus dozens of premier websites and international publications. We are the only real estate company in North America to deliver over 1.1 billion annual online impressions in an era where over 87% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2015).

PROFESSIONAL PHOTOGRAPHY

Highlight unique features of your property with high-resolution, professional photos.

PROPERTY BROCHURES

Distinguish your home with professionally printed property brochures.

FLOOR PLANS

Showcase the layout and square footage of your home with to-scale floor plans.

POSTCARDS & ECARDS

Promote your home with targeted mailings.

SIGNAGE

Market your home with an internationally recognized sign of quality and prestige.

VIDEO TOURS

Capture an in-depth, 360-degree perspective of your home with online video.

SOTHEBYSREALTY.COM

Reach over 6.9 million unique visitors per year, with over 75 million page views annually.

SOTHEBYSREALTY.CA

Showcase your home on Canada’s leading website for exceptional properties, with 2.7 million annual unique visitors.

SOTHEBY’S INTERNATIONAL REALTY MOBILE APP

Get your home into the palms of iPhone, BlackBerry, Android, Palm, iPad and standard mobile phone users around the world.

WALLSTREETJOURNAL.COM

Market your home on a website that receives 40 million monthly visitors to the U.S. edition, 3.5 million monthly visitors to Europe and 2 million to Asia.

FINANCIALTIMES.COM

Reach ultra affluent buyers in Asia and around the world on websites that have over 5 million registered users with an average personal income of $227,000 USD.

NYTIMES.COM & INTERNATIONAL NEW YORK TIMES

Get exclusive exposure on NYTimes.com, reaching world opinion leaders with 30 million unique visitors each month.

MLS

Promote your home on your local and national Multiple Listing Service.

PROPGOLUXURY.COM

Showcase your home on the homepage of the world’s leading luxury property website, where our network receives 2 million annual impressions.

JAMESEDITION.COM

Expose your property to some of the world’s most affluent consumers, including over 500,000 visitors from 113 countries each month, to 500,000 annual media impressions.

LUXURYREALESTATE.COM

Showcase your home on the biggest selection of world-class $1 million-plus properties.

REAL-BUZZ.COM

Feature your home on Real-buzz.com®, the world’s largest real estate database of homes for sale from the MLS.

JUWAI.COM

Hosted on both sides of China’s internet firewall, Juwai.com is China’s largest international property website for Chinese buyers, with over 2 million unique monthly visits.

HOMEADVERTS.COM

Provides your home with global exposure in over 160 countries, acting as your hub to the world’s most important markets.

HOUSE24

A leading financial paper that specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy.

INSTAGRAM.COM

Showcase your home on a channel with 400 million monthly active users with more than 80 million photos shared per day.

MANSIONGLOBAL.COM

Connect wealthy global buyers with extraordinary homes, while presenting insightful real estate content and market data.

DWELL.COM

Showcase your home through 3.5 million consumers across print, digital and live events. Dwell.com editors highlight the Sotheby’s International Realty brand and luxury properties via custom content.

YOUTUBE.COM

Promote your home on our unique real estate and lifestyle channel on the world’s #1 online video site.

YAHOO

sothebysrealty.com receives top five placement on the world’s top three search engines: Yahoo, Google and Bing.

GOOGLE

Our search engine optimization and search engine marketing strategies ensure that sothebysrealty.com and sothebysrealty.ca have greater exposure and higher rankings than the competition on Google, the number one search engine in the world.

BING

With keyword rich real estate content and internal linking best practices, our websites consistently outrank the competition.

YANDEX

Representing 60% of the online search market share in Russia, sothebysrealty.com invests in a search engine marketing campaign with Yandex.

FACEBOOK

Showcase your property with us on the world’s largest social network, with 1.4+ billion users worldwide.

TWITTER

Showcase your property with us by broadcasting short messages—Tweets—to our followers around common topics through the use of #hashtags.

GOOGLE+

Display your property with us on Google’s very own social network.

PINTEREST

Features a desirable real estate demographic comprised of affluent women interested in home décor, interior design and architecture.

THE ROBB REPORT COLLECTION

Reach a qualified audience of over 264,000 with an average household income of $2.5 million.

LP MAGAZINE

Target over 146,000 high net-worth individuals in Asia through this English and Chinese real estate magazine.

OCEAN HOME MAGAZINE

Target over 216,000 individuals with an average household income of $1.2 million in this bi-monthly magazine featuring homes in the U.S.’ coastal areas, Canada and the Caribbean.

BLOOMBERG MARKETS

Target 75,195 subscribers of the global financial elite, including Bloomberg Terminal subscribers and financial industry influencers.

SOTHEBY’S MAGAZINE

Showcase your home to an elite segment of 12,000 Sotheby’s Auction clientele.

RESIDE MAGAZINE

Reach targeted regional audiences through a luxury lifestyle and real estate magazine.

BOSTON MAGAZINE

A monthly circulation of 92,854 reports on top neighbourhoods, schools, workplaces, doctors, restaurants, stores and services to those with an average net worth of $1,200,000.

COUNTRY LIFE

Target 393,389 global readers where 43% of readers own 2 or more homes and 89% of readers find Country Life in influential in their property buying process.

INYT WRAP

International New York Times wraps that are distributed at some of the most prestigious events around the world in hotel rooms and on site during large events.

SOTHEBY’S ART & HOME

Market your home in a stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds with international distribution of 50,000.

FINANCIAL TIMES

Showcase your home to over 1.3 million upscale readers around the globe.

LOCAL NEWSPAPERS

Reach buyers through top local publications including the Globe & Mail Toronto, Montreal Gazette, Vancouver Sun, Victoria Times Colonist, and Calgary Herald.

GLOBE & MAIL

With more than 1.1 million readers, The Globe and Mail is Canada’s leading news source.

THE WALL STREET JOURNAL

Connect with the WSJ’s affluent global audience of 3.5 million readers across the U.S., Europe and Asia.

THE INTERNATIONAL NEW YORK TIMES

Reach an affluent readership of over 421,378 in Asia, Europe, the Middle East, North Africa and the Americas.

SOTHEBY’S INTERNATIONAL REALTY NETWORK

Market your home through our network of 930 offices in 69 countries, including over 30+ Canadian offices.

SOTHEBY’S INTERNATIONAL REALTY EGALLERY

Display your home on flat screens around the world in most of the Sotheby’s International Realty and Sotheby’s auction house locations in our dynamic property slide show, designed to provide worldwide reach to a property.

GLOBAL DISTRIBUTION PROGRAM

Promote (select) homes to offices within our network, as well as specific Sotheby’s Auction House locations.