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Sotheby’s Heritage

The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

Sotheby’s International Realty®

Founded on the same commitment to exceptional service that characterized the Sotheby’s Auction House for more than two centuries, the Sotheby’s International Realty® brand is created and becomes known around the world for the distinctive properties it represents.

The Sotheby’s International Realty® brand is synonymous with excellence, luxury, taste and discernment, offering only the best and never settling for less. Sotheby’s International Realty network provides access to luxury real estate and homes for sale worldwide, and the website allows you to search property listings globally and includes a large inventory of luxury homes that matches your lifestyle choices such as waterfront, golf, island, vacation, mountain and many others.

Sotheby's Auction 1744

1744 SOTHEBY’S AUCTION HOUSE

In the heart of London on New Bond Street in 1744, an exceptional auction house was born. That house built a revered tradition of uniting collectors with world-class works of art and marketing the world’s most cherished possessions—a tradition that, now over two centuries old, provides authentic knowledge comparable to none.

Sotheby's 1976

1976 SOTHEBY’S INTERNATIONAL REALTY

Founded on the same commitment to exceptional service that characterized the Sotheby’s Auction House for more than two centuries, the Sotheby’s International Realty® brand is created and becomes known around the world for the distinctive properties it represents.

Sotheby's 2004

2004 GLOBAL EXPANSION

Sotheby’s enters into a long-term strategic alliance with Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The agreement provides for the licensing of the Sotheby’s International Realty name. The brand begins offering membership in its franchise system to select real estate brokerage companies.

Sotheby's Home 2006

2006 SIGNIFICANT SALE

Prominent Properties Sotheby’s International Realty in New Jersey sells the Frick Estate, a 63-acre property in Alpine, N.J. formally owned by the grandson of steel-industry magnate Henry Clay Frick, for $58 million USD.

Sotheby's Luxury Institute

2008 SETTING THE STANDARD OF EXCELLENCE

The brand is named winner of the Franchise Business Review’s 2008 Best in Category for Real Estate Franchisee Satisfaction award. As well, the brand is rated the most prestigious real estate company by high-net worth consumers in the Luxury Institute’s 2008 Luxury Brand Status Index survey.

Sotheby's International Realty

2009 SETTING THE STANDARD OF EXCELLENCE

The brand is named to the Franchise Times Fast 55 list.

Sotheby's 2010

2010 SIGNIFICANT SALE

Telluride Sotheby’s International Realty sells BootJack Ranch for approximately $48 million, a price point that at the time is the highest known for a residential sale within the United States in the last 12 months.

Sotheby's SIR Brand

2012 GLOBAL ACCESS. ANYWHERE. ANYTIME.

The brand debuts its iPad® app, SIR Mobile, the only luxury real estate mobile app that works anywhere and searches globally.

Sotheby's Global

2013 GLOBAL NETWORK

The brand reported growth in its global network in 2013. At year-end, Sotheby’s International Realty U.S.-affiliated brokers and sales professionals handled 24 percent more transaction sides in 2013 than 2012 – nearly three times better than the 9.2 percent gain in home sales sides reported for the overall market by the National Association of Realtors®.

Sotheby's 2012 Best in Category

2014 BEYOND THE EXTRAORDINARY

The brand wins Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the seventh year in a row. Today, the network totals 700 offices and more than 14,500 sales associates. The network encompasses 52 countries and territories worldwide.

Sotheby's 2015 Award

2015 THE SOTHEBY’S INTERNATIONAL REALTY BRAND LAUNCHES AWARD-WINNING WEBSITE

The new Sotheby’s International Realty brand website was recognized by the Web Marketing Association with the “2015 Outstanding Website WebAward” and by W 3 with the “2015 W3 Gold Award.” With a great focus on creating the best possible user experience, the new sothebysrealty.com continues the brand’s tradition of revolutionizing Luxury Real Estate in the digital space.

Sotheby's VR

2016 VIRTUAL REALITY AND APPLE TV

Discover homes around the world from the comfort of your own. Whether it’s taking an immersive and experiential Matterport walkthrough using a virtual reality headset, or exploring a home in high-definition on Apple TV, 2016 was a year of industry-leading technological innovation for the Sotheby’s International Realty brand.

Sotheby's LIVE Brand

2017 LIVE SOTHEBY’S INTERNATIONAL REALTY

The LIVE brand campaign taps into the emerging affluent consumer through messaging, captivating imagery, and videography, delivering the message that your best life begins with a home that inspires you.